I developed a minimalist branding that allowed Leo's work and vision to truly take center stage. By stripping away unnecessary distractions, the design emphasizes clarity and simplicity, giving his creations the space they need to shine.
This approach ensures that Leo's message comes across clearly and powerfully, without being overshadowed by complex visuals or over the top design elements. The result is a branding experience that amplifies his vision, making it the focal point for all who engage with it.


They say ‘a picture’s
worth a thousand words
The digital platform is the primary showcase for Leo de Jong's portfolio, designed for a seamless user experience. The minimalist layout allows his photographs to take center stage.
Adopting a diapositive approach with black and white modes, the design highlights the intricate details of his work, ensuring each image is presented with maximum visual impact.